I help brands change their story
About
A writer, creative director and strategist, I help brands change their story, so they can change minds, behaviours and industries. I help them define their purpose and positioning, find their voice, develop their messaging, and uncover creative ways to cut through and connect with their audiences, across brand writing and campaigns.
Words that work
Featured Projects
Rewriting the cocktail rulebook
Draw from life, for life
A new call to action for COP26
Together for childhood
Partnering on:
Defining your vision, mission and values • Crafting your tone of voice and verbal identity • Creating core brand copy, narrative and key messages • Creative direction • Bringing it to life across your touch points: campaigns, OOH, digital, social, print, packaging, scripts, emails, events, merch and more • Onboarding your teams with guidelines, toolkits and workshops
Collaborators:
Agency.com
AnalogFolk
Being
Corke Wallis
Digitas
Jory & Co
OgilvyOne
Ogilvy & Mather
Pentagram
People Made
Razorfish
Rowdy
Saturday
STAMP
We Are Friday
WDMP
Wednesday
Without
Wolff Olins
W12
Agency.com AnalogFolk Being Corke Wallis Digitas Jory & Co OgilvyOne Ogilvy & Mather Pentagram People Made Razorfish Rowdy Saturday STAMP We Are Friday WDMP Wednesday Without Wolff Olins W12
Clients:
Absolut • Always • American Express • Aritzia • Ask Italian • Bodyform • British Airways • British Gas • British Telecom • Built by Nature • Change4Life • Dove • Drinkaware • Greenpeace • G-Soft • Heathrow Terminal 5 • H&M • Hunter • IBM • Inhabit • Intel • Imperial College London • John Lewis • John Lewis Money • The Kitcheners • Lloyds of London • Lindex • Lost in Brixton • Malibu • Marmite • Microsoft • MOTH • Modern Recipe • Nescafé • The Pack • Places for People • P&G • Philips Sound • Savoir • Social Impact Coffee • Skype • Sushi Daily • Tandem • Tampax • Thinking Traveller • Third Space • Thought • Tony Blair Institute • Transport for London: Places for London • Unilever • Untapped • Waitrose • Wahaca • Winkworth • Wish • Wok to Walk • V&A
Let’s make something great together ↗
